- EAN13
- 9780748129256
- Éditeur
- Piatkus
- Date de publication
- 03/02/2011
- Langue
- anglais
- Fiches UNIMARC
- S'identifier
Livre numérique
-
Aide EAN13 : 9780748129256
-
Fichier EPUB, avec DRM Adobe
- Impression
-
Impossible
- Copier/Coller
-
Impossible
- Partage
-
6 appareils
3.99 -
Fichier EPUB, avec DRM Adobe
The New York Times and Wall Street Journal bestseller that redefined what it
means to be a leader.
Since it was first published, Seth Godin's visionary book has helped tens of
thousands of leaders turn a scattering of followers into a loyal tribe. If you
need to rally fellow employees, customers, investors, believers, hobbyists or
readers around an idea, this book will demystify the process.
It's human nature to seek out tribes, be they religious, ethnic, economic,
political or even musical. Now the Internet has eliminated the barriers of
geography, cost and time. Social media gives anyone who wants to make a
difference the tools to do so.
With his signature wit and storytelling flair, Godin presents the three steps
to building a tribe: the desire to change things, the ability to connect a
tribe, and the willingness to lead.
If you think leadership is for other people, think again-leaders come in
surprising packages. Consider Joel Spolsky and his international tribe of
scary-smart software engineers. Or Gary Vaynerchuk, a wine expert with a
devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up
impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her
internal tribe of marketers from her cube in Seattle.
Tribes will make you think-really think-about the opportunities to mobilise an
audience that are already at your fingertips. It's not easy, but it's easier
than you think.
means to be a leader.
Since it was first published, Seth Godin's visionary book has helped tens of
thousands of leaders turn a scattering of followers into a loyal tribe. If you
need to rally fellow employees, customers, investors, believers, hobbyists or
readers around an idea, this book will demystify the process.
It's human nature to seek out tribes, be they religious, ethnic, economic,
political or even musical. Now the Internet has eliminated the barriers of
geography, cost and time. Social media gives anyone who wants to make a
difference the tools to do so.
With his signature wit and storytelling flair, Godin presents the three steps
to building a tribe: the desire to change things, the ability to connect a
tribe, and the willingness to lead.
If you think leadership is for other people, think again-leaders come in
surprising packages. Consider Joel Spolsky and his international tribe of
scary-smart software engineers. Or Gary Vaynerchuk, a wine expert with a
devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up
impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her
internal tribe of marketers from her cube in Seattle.
Tribes will make you think-really think-about the opportunities to mobilise an
audience that are already at your fingertips. It's not easy, but it's easier
than you think.
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